Get run with Nike+ iPod Sport Kit

With the launch of Nike+ iPod slated for mid-July, the “Nike” and “Apple” prepare their channels to sell more shoes and apparel, more devices, music, and pod casts. But that's just the beginning. The partners between the companies regard it as a "great start" to an increasingly evolving collaborative plan aimed at developing new markets defined by lifestyle interplays and driven by digital convergence.

Run for Your Lifestyle

Start with the basic equipment: You will need to buy the new line of digital-ready Nike running shoes,
the Air Zoom Moire ($99/pair) designed with a built-in insole pocket to house an accelerometer that comes with the
Nike + iPod Sport Kit
The package includes the MEM sensor for tracking a runner's performance data in three axes (space, temperature, direction), and a wireless receiver that connects to the iPod nano ($149-$249). Once you put the sensor in your shoe you are ready to run. The receiver connects to your iPod nano, collecting run data with every step.
The iPod works in conjunction with the Internet to make full use of input and output functions. It will automatically sync and store your workout data on a personalized log at nikeplus.com.